Become International Ready

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International tourism, done properly

The Tourism Ninja Helping regions and tourism businesses become international ready, commercially confident and strategically positioned for long-term growth.

Strategy, experience, and results when you need them most.

You know 'Why international' - let us show you 'How international'

International Ready Program

The program is a structured pathway for operators to attract high yielding international travellers.

It is designed for operators who want to work confidently with international trade and distribution partners and includes:

  • A readiness audit

  • Commissionable pricing structure

  • Export-ready product positioning

  • 12-month activation roadmap

You will:

  • Develop highly attractive experiences relevant to your target markets

  • Establish a rate structure

  • Become 'distribution ready'

  • Perfect your key messaging to distribution partners

  • Select target markets and key partners

  • Learn how to work with Touring Routes where relevant

  • Understand the commitment required to attract international clients

You will be guided through the process, ensuring the strongest possible outcome in the shortest space of time.

Testimonials

See what others are saying

I was privileged to work with Tania on Destination Gippsland's Stargazing Gippsland project, in my role as Industry Development Manager for Destination Gippsland. Tania is meticulous in her research and delivery, and went above and beyond to deliver the industry development program for the project. Tania’s ability to relate to the topic and those she worked with was a delight. Her collaborative approach and communication style ensured the project achieved the desired goals. I have no hesitation in recommending Tania.

Janine Hayes

Industry Development Manager, Destination Gippslandhis is a company or position

Tania has provided invaluable support for Wildlife Wonders throughout the project’s development. Marketing an innovative new tourism attraction before, during, and in the wake of a global pandemic poses a number of extraordinary challenges but Tania has developed and delivered a strategy which is directly actionable and brings measurable results. Her knowledge, networks and practical, agile approach has enabled us to adapt and adjust marketing activities, develop trade relationships, and implement systems which have been critical for our success.

Lizzie Corke OAM

CEO Conservation Ecology Centre / Wildlife Wonders

Tania was engaged by Sydney Melbourne Touring to develop our Strategic Plan in 2019.  She did a fantastic job of consulting with our stakeholders, visiting the product and distilling complex issues and opportunities quickly and concisely.  Her work meant that we owned the strategy and were motivated to implement it straight away. I would highly recommend the Tourism Ninja for similar strategic pieces of work for destinations anywhere.

Terry Robinson

CEO Destination Gippsland / Chair, Sydney Melbourne Touring
The Tourism Ninja

The Tourism Ninja

Tania Jacobs established The Tourism Ninja in 2019 with the aim to develop a vibrant, sustainable tourism industry.

With 30 years of industry experience and deep knowledge of international markets, Tania brings:

  • Practical understanding of global distribution

  • Extensive experience in developing international ready products

  • Strong project management capability

  • Clear communication and stakeholder alignment

  • A commercially grounded approach

  • A focus on measurable outcomes

The Tourism Ninja builds robust, resilient tourism businesses.

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Become International Ready

International visitors do not arrive by accident.

They choose destinations and experiences that are:

  • Clearly positioned

  • Properly packaged

  • Commissionable and distribution-ready

  • Supported by strong partnerships

Too many good tourism businesses are invisible in international markets, not because their product is weak, but because their strategy is unclear.

That’s where The Tourism Ninja comes in.

Other services

Download for an overview of the Tourism Ninja's range of services